What is PageRank?

PageRank™ is the engine of Google’s search engine technology

It was developed by founders Larry Page and Sergey Brin at Stanford University

The name PageRank is a trademark of Google. The PageRank process has been patented, but the patent is not assigned to Google. It remains the property of Stanford University.

How does PageRank work

Well, the “official” Google website description is: “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important’”.

“Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.”

This tends to explain why Google searches yield much better results than most other search engines.

But, Google admits that there are other variables at work, in addition to PageRank, when determining the relevance of a page.

Ranking criteria typically fall into three categories: Link Popularity, On-Page Characteristics, and Content Analysis. Several search engines use link popularity to some extent. Google's PageRank is the original form and remains its purest example.  On-page characteristics include, but are not limited to, such things as font size, headings, word frequency, and domain name.  Content analysis usually involves the search results being grouped into categories that allow the user to drill down for more specific results. Each method is not without merit. Search engines use some combination of the first two; some use on-page characteristics alone, and some even combine all three methods.

What do I need to do to see a page’s PageRank Score?

You need to have the PageRank Toolbar installed on your computer. Then when you visit a website the score shows up as a green bar on the PageRank toolbar. If you hover over the bar it will tell you the site’s score.

How do I get the PageRank Toolbar?

That’s simple! Download the PageRank Toolbar at http://toolbar.google.com. You can choose to download the advanced features if you wish. Just a note about the advanced features, it allows Google to keep track of the pages you visit. If this is more information than you want Google to have then don’t download the advanced features.

You can read more articles on PageRank if you want to know more about link importance, how to improve your PageRank, and more, on the internet. Good luck with your PageRank.

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