Web Analytics

What does Web Analytics mean?

Web analytics is the process of quantitatively analyzing how your visitors/customers interact with your website and various other online elements of your organization including components like email newsletters, advertising campaigns, discussion boards and forums as well as your online marketing initiatives. This is usually undertaken by examining your data sources such as:

• Web server log files
• Database Log Files
• Application server log files
• Sales and marketing results and accompanying data
• Customer Service reports and data

The objective of undertaking a web analytics program is to gather a much clearer and deeper knowledge and understanding of how your visitors and customers interact with your company online so you can make qualified decisions about how to optimize these interactions for future visits.

We have been undertaking web analytics assessments for our own sites and our clients for almost 7 years so have a solid background in this kind of field.

Black Sun provides web analytics in a visual interface at an affordable price point.

  
Your Visitor Behavior Revealed - Black Sun shows you why your visitors do what they do.

Search Engine Analytics - We help you to better understand search engine and paid campaign visitors behaviour highlighting which campaigns are going well and which ones need work

Your ROI - Determine your marketing campaign's ROI and then helping you to decide what changes to makein order to maximise it.

Eliminate Guesswork and Measure Your Success - Ever wondered which page or page element is more likely to lead to a conversion? We'll show you how.

Visitor Segmentation - Group your visitors into demographics such as ones who share certain similar traits and then see how they behave similarly as well as differently from your other visitors.

We offer reliable and accurate on-demand website analytics. No log files, no servers, reliable, flat rate pricing and easy to implement

Black Sun provides fully customized website analytics consulting and applies information sourced from your data which will assist you in making better business decisions and website designs.

View our portfolio or request a quote....

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Client of the Month

We present our client of the month, Learning Innovations P/L. Learning Innovations are a team of highly skilled online learning application designers and developers collaborating with some of the largest names online. The CEO of Learning Innovations, Lee Stewart, gave the following comment:

"...delivered on time, on budget - extremely satisfied..."
>> Click here for more detailsWhat some of our other clients have to say about us...

"...provided us with interactive creative solutions in marketing..."
>> Click here for more details

"... helped us increase our web traffic by over 300%..."
>> Click here for more details