Rich Media - We go beyond just the banner and the click

The term rich media was coined to describe a broad range of digital interactive media.

Rich media can be downloadable or may be embedded in a webpage. If downloadable, it can be viewed or used offline with media players such as Real Networks' RealPlayer, Microsoft Media Player, or Apple's QuickTime, among others.

The defining characteristic of rich media is that it exhibits dynamic motion. This motion may occur over time or in direct response to user interaction.

Digital (Rich media) marketing is not only about banner placements, putting your web address in direct mailouts, building cool looking corporate websites, running PPC campaigns and and doing search engine optimization. Digital marketing using rich media with metrics is all about what happens to get the customer to click and what happens then.

At Black Sun we design, build and launch interactive marketing programs across multiple media channels with the aim of generating sales leads for you. We draw on the innovation and expertise we have gained from deploying more than 100+ completed interactive campaigns over the last ten years.

Our Process

Initially: First we meet with you virtually or in person to discuss your objectives, budget and expected results. We then analyse your competition and target audience. Then, together, we decide on the best rich media channels to integrate with your online content and creatives.

Creative Design: We handle all your creative development inhouse whereas a lot of agencies will outsource it and our technical experts then integrate our creatives seamlessly with our robust backend services which provides you with the flexibility to customize your marketing plan to meet each of your campaign's needs.

Lead Generation and Tracking: We track everything including your banners, text ads, PPCs, microsites, direct mail, email and of course website. We then analyze this information to see how well your rich media is converting into sales leads.

View our portfolio or request a quote....

View our Portfolio or contact us for a quote within 24 hours.

Client of the Month

We present our client of the month, Learning Innovations P/L. Learning Innovations are a team of highly skilled online learning application designers and developers collaborating with some of the largest names online. The CEO of Learning Innovations, Lee Stewart, gave the following comment:

"...delivered on time, on budget - extremely satisfied..."
>> Click here for more detailsWhat some of our other clients have to say about us...

"...provided us with interactive creative solutions in marketing..."
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"... helped us increase our web traffic by over 300%..."
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